Kristina Sy |
Electric Studio Founder
When I met Kristina Sy for a photo-shoot, she was initially very calm and composed. Her poised composure emits a natural self-assuredness that, despite her casual workout clothes, conceals a committed entrepreneur realizing her dream.
Kristina grew up in Manila and later moved to the US. After graduating from college in Boston, Kristina moved to New York City where she became gripped on working with start-ups. “I loved moving from project to project, getting my hands dirty and working with a team around the clock to build and launch a product as a rapidly as possible.” The hands on approach to business and creating a product from the ground up indicated to Kristina she wanted to create a something of her own.
Whilst in NYC, Kristina became hooked on indoor cycling “after chancing upon my first indoor cycling class, it was love at first ride. I finally found a workout that fit my lifestyle.” Indoor cycling allowed Kristina to maintain an active lifestyle that was both fun and required some level of personal commitment that she could easily fit into her daily routine. “Time flew by after each ride and working out didn’t feel like work.”
Before returning to the Philippines Kristina explored potential business ideas she could pursue. After much thought, Kristina could not confirm any idea was without uncertainties, what was certain however was her passion for indoor cycling. The sport embodies her active lifestyle, hard work, and its general appeal to anyone looking for an active outlet that was fun and could easily fit into busy schedules.
Kristina built the Electric Studio based on her credo of personal drive and commitment. Electric Studio creates an experience where customers can leave their day routines behind them. The fusion of music, choreography and peer-to-peer motivation provides a 45-minute sweat inducing and mind and body cleanse where individuals offload their day-to-day tensions. “We’ve been told by our riders that the 45 minutes they have at Electric is their mental escape; one that leaves them stronger not just physically but mentally and emotionally as well.”
The creation of Electric Studio is the product of Kristina’s relentless graft and full personal investment in whatever she puts her mind to. “In any meeting or opportunity I am involved in, I always remind myself that if I have a seat at the table, I need to be 100% there, otherwise, why show up at all?” This belief of 100% commitment is entrenched in the Electric Studio brand; Kristina has built a business that injects personal drive into its employees and customers.
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