Planning an event can sometimes be really exhausting, but if done right and with the right amount of hard work, your event will surely get the buzz it deserves and will surely pay-off!
In case you’re wondering, here are some of the most important steps that make most of our events successful:
1. Research, research, and research!
Thorough research is the most crucial part of planning an event. It gives you an idea of how you should plan your event from your event topic/theme, target audience, venue to your overall budget. Aside from getting a smooth sailing event, in-depth research about your event is the most ideal way to define and meet your KPIs.
2. Make a detailed plan
Planning an event should cover EVERYTHING from such as the timeline, venue, event setup, speaker profile, budget, logistics, target audience, etc. Moreover, it should answer the following questions: What will transpire on your event? Who is your target audience? How will they benefit from your event? What are the main elements of your event? Where is the event venue? Is it accessible to your target audience? When is the event? How will you promote your event? Having a detailed or step-by-step plan could more or less, help you determine solutions to the problems that may arise.
3. Pick the perfect venue
Always pick a venue that is accessible and suitable for your setup, audience, and budget. Your event venue should be relevant to your event. One trick is to visualize your event in the venue during your ocular visit. Does it have adequate space to accommodate your attendees? Are there any parking lots available nearby? Is basic tech equipment included? — Having a complete idea of how your guests will experience your event will help you pick the right venue.
4. A healthy team dynamics
You know what they say, Teamwork makes the dream work! After carefully going through the research and planning stage, you need to have proper coordination with your teammates. A good event team always has backup plans, so everyone should have Plan Bs in case problems occur. So remember to do a few dry-runs to ensure that everything is in place!
5. SWOT analysis
An event is never over if you didn’t conduct an evaluation. A SWOT analysis can help you reflect the areas of improvement! Even if you had a successful event, a post event evaluation is as important as your research and planning phase to help you strategize and plan better for your next event!