Tech business should be about more than making products, offering services, and generating revenue; it should also mean thinking about a more sustainable future and being socially responsible. This not only helps ensure that tech operations will continue for the long term, but it also ensures that the products and services won’t hurt our Planet Earth.
Here’s how some tech companies are taking responsibility for their carbon footprint and putting a value on a more sustainable future:
More and more tech companies are building sustainable partnerships
For the past few years, we have witnessed big tech companies putting their efforts into achieving their sustainability goals as a top priority. For instance, Microsoft and Google have launched Carbon Footprint Accounting software, enabling some of their users to monitor and manage their carbon emissions. Unfortunately, individual tech companies, especially startups, can produce only limited impact due to various factors including insufficient resources and skills to deal with such critical issues independently. And the most efficient and fastest way to accelerate environmental development while still generating revenue is through sustainable partnerships.
What are sustainable partnerships?
Sustainable partnerships involve multiple companies teaming up to develop programs and strategies to produce as much impact and reach their sustainable goals. With the proper footing, tech companies entering into sustainable partnerships can ensure their long-term plans aren’t undermined by short-term difficulties.
Providing corporate sustainability training for employees
Sustainability in tech companies can only be possible through company-wide participation and collaboration. Educating and training employees on the right knowledge and skills for sustainable development can help create better action plans for the company. This will encourage employees to participate not just in the implementation but also during the planning stages and allows them to think about sustainability not just within society but also in business contexts.
And although it’s critical and can be very difficult to balance the company’s objectives between its sustainable goals and commercial business objectives, having a clear direction and understanding of the company’s sustainable goals provides a solid benchmark for ensuring a strategic alignment.
Publishing campaigns, hosting forums, and community events
Tech companies have become smarter and more strategic in creating digital campaigns and making sure what they produce to the public circles is not around profit but purpose. This is very important to attract your audience and potential consumers and spread awareness. A lot of tech startups have also developed podcasts and talks that host sustainability industry experts designed for anyone seeking more knowledge across sustainability in the business world.
Larger tech companies have also been building forums, conferences, hackathons, and community events like the International Conference on Sustainable Development and the annual GreenTech Forum in Asia and Europe. These events bring together industry experts and promote collaboration in building and championing technologies that will deliver net-zero transformation.
Tech companies don’t have to choose between their social responsibility to the environment and business financial responsibility to make their business sustainable for the long term. Although it can be challenging, companies can develop strategies to achieve both commercial and environmental goals. If you want to learn more about sustainability in tech or about tech in general, feel free to subscribe to our newsletter!