Setting Up Your Marketing Growth Stack

What is email marketing? 

By definition, email marketing is a form of direct marketing that uses emails to promote your products or services. It helps with raising awareness and consideration for a company’s latest offers such as product launches.

Most people would think “Why should we focus on emails instead of other platforms like social media?” With all these other platforms available, email marketing is still recommended as it remains the most powerful channel available. After gradually building a relationship with the audience, traffic from this is driven to the website, social media, other channels. Email marketing is still underestimated and provides a cost-effective channel for marketers. 

Email marketing vs digital marketing

Is email marketing different from digital marketing? Not exactly. Email marketing is only a  portion of digital marketing. On the other hand, digital marketing is any marketing done online using an electronic device that most of your audience already has. This includes your social media posts, online stores, emails, etc. 

Do we need email marketing to do digital marketing? With how technology has spread, you need to have an online presence such as your website. This is needed to inform people more about the products or services you have to offer. Digital marketing also allows you to see and track efforts in real-time.

Building your marketing growth stack

A marketing growth stack is a set of focused solutions that solve targeted or specific problems. These require components that could be integrated with the tools that are already available – which are a lot.

Here is how Ematic approaches choosing the best technology for your growth stack:

  1. Assess the tools and strategies you currently have. Find your key points and what areas can be improved or worked on. Gauge if these tools are helping you reach the target goals.
  2. Build the strategy that you need to address the points from the first step. Visualize how you would approach those targets.
  3. Buy. Luckily there are a few tools available for free, but most are paid for. Find the right tools that would work with your strategy and fit your budget. Always remember this is a long term purchase meaning these tools should still be useful down the road.

 4-5. Implement and Integrate. Get these tools running and plugged into the current strategy and technology you are using

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